Although it is often considered the poor relation of the British Gas retail brand, British Gas Business has recently been outshining its better-known sibling – and a lot of its success is down to Corporate Marketing Manager, John Williams. A dedicated and highly talented marketer, he has – in close association with the team at Base One of course – created camapigns that were both daring and effective. In a highly competitive and unpredictable market, he has taken the brand from strength to strength. So much more than just a nice smile.