Beresford Blake Thomas (BBT) is a specialist recruitment consultancy with a global reach and reputation in highly competitive sectors. Base One's ongoing ad campaigns position BBT as the recruiter that truly understands what represents a rewarding opportunity (not just another job). Our humourous messaging and visuals add an element of fun and an earnest human touch to BBT's recruitment outreach efforts.
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 The ideal BBT candidate has a huge appetite for achievement. We take this idea to its most absurd conclusion, using sly humour and food sculptures to provide immediate visual impact, puncture candidate cynicism, and make BBT stand out as the recruiter with a human touch. Launched in late 2007, the campaign has thus far increased response by 30%  |
