With an annual fee turnover exceeding £170m, Baker Tilly is certainly a major player and rightly seen as one. But the general perception was just of them providing accountancy services. What was less known was their ability to advise companies on how to achieve the success they desired. Baker Tilly started working with Base One to raise awareness of their business services.
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 Research highlighted how different one persons idea of success was from the other. But whatever it means, success is always talked about as if it's something real and tangible; I can almost taste it, can see it, can feel it's just around the corner. Base one gave it a physical shape, online and offline in a large scale integrated campaign.  |
