For almost a decade, Fujitsu's advertising and marketing collateral has helped the brand to stand head and shoulders above the competition. In a market where clichéd, product-led advertising abounds, Fujitsu proves an inspiring exception.

In the world of plasma screens, people go to a lot of trouble to look good: beauty sells whether it is in the design of the latest plasma lifestyle products or the advertising that features them. Bold concepts, combined with slick execution and beautiful photography, reflect the brand's association with quality and sense of style.