When we pitched for the Sage account, the challenge we were given was to prove we could convince people that Sage was about more than just accounting software. We'd like to think we also succeeded in convincing them we were more than just another agency.
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 The best campaigns work not because they are extravagant, expensive or have celebrity endorsement. They work because they distil a complex argument into a clear, easily understood concept. We boiled down the benefits of Sage 1000, their new enterprise business management software, into a simple premise: break down the barriers in your business.  |
