Since it is one of the world's largest providers of marketing information, it's not surprising that TNS should have a very good idea of what its own customers want. So it knows what it needs to say to its customers; where Base One comes in is finding the best way of saying it.
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 A demonstration of the sheer power of the 'icon'. The simple visual device that is shorthand for a more complex subject, but which sets an advertiser free to engage the reader in whatever way they please. The pink question mark has become an icon in the marketing press, enabling TNS to communicate effectively the benefits of their unique approach to market research.  |
