Our work for the London Stock Exchange has been rich and varied, including: private investor on-line campaigns; direct mail communications with brokers; collateral and brochure design for data services; even internal communications programmes when the Exchange moved from Old Broad Street to Paternoster Square. But despite this variety, our work has stringently supported a consistent brand message, rightly portraying the Exchange as not only the beating heart of the UK financial community, but also as a customer-focused and progressive organisation.
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 The London Stock Exchange's status amongst the professional community is assured. The private investor, on the other hand, is perhaps less aware of the benefits to be gained – particularly from the Exchange's private investor website. The perfect mechanism for raising its profile was to run a stock-picking competition, which brough thousands of amateur investors to the site. A B2B brand goes B2C – in style.  |
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 This was a historic task for Base One: it's not often that an institution like the London Stock Exchange moves offices. Base One used internal 'move advocates' to generate anticipation and co-ordinate departments, produced all internal communications to inform and excite... then handed over to the Queen to do the opening!  |
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 Hang on a second. So these were direct mail pieces to senior finance professionals? And let me get it straight. You sent out a toy car, a pharmacy bag and a brown paper bag with instructions to put it over their heads? And they worked so well that they even won two awards from the Financial Services Forum? Well I never...  |
